Wednesday, February 29, 2012

Optimization Deployments [127]: Telkomsel [Indonesia] Uses Ericsson/Akamai to Monetize Business OTT


Ericsson announced that "Indonesia's Telkomsel is now experiencing MCA (Mobile Cloud Accelerator, made by the strategic alliance between Ericsson and Akamai) for selected users, marking the first time the service has been deployed in a live operator's network. .. MCA provides operators with a means of monetizing over-the-top (OTT) traffic, and content providers with a way of improving quality of experience, conversion rates and brand perception".

"Indonesia's Telkomsel is now experiencing MCA for selected users, marking the first time the service has been deployed in a live operator's network. Using MCA, page load times have been reduced by as much as 70 percent - thereby providing a better and more consistent user experience".

Sarwoto Atmosutarno (pictured), President Director of Telkomsel, says: "Priority capacity, which ensures a high quality of experience for our end users, is a valuable asset for us. It increases our ability to monetize over-the-top traffic, keeping our customers happy, and helps us to further differentiate ourselves from the competition in Mobile Broadband business."




See "Ericsson and Akamai accelerate Telkomsel's mobile content delivery" - here.



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